Go-to-Market Strategy · Operations

Dylan Ram

Systems at scale, across the whole revenue function.

Built out the foundation of Databricks' Partner Strategy & Ops team: forecasting, attribution, incentives, quotas, planning — and AI deployed on top of all of it.

// the work, two ways

The operating spine of a GTM org. I run the forecast, attribution, incentive, and quota systems a partner business depends on, and align them across a two-sided marketplace.

This page ships with its own eval suite. Repo →

Signature work

Systems that didn't exist before, built to last and run across a two-sided marketplace: the partner team, the sellers who co-sell through partners, and the partners themselves.

The Forecast

Established the cadence the business plans on and built the numbers behind it. Still the operating rhythm today.

The Attribution Model

The single standard for how partner revenue is counted and credited — the number behind compensation, investment, and executive reporting.

The Incentive Programs

Turned partner incentives into growth levers: programs tied to new consumption and new-logo acquisition, still in force.

The Rules of Engagement

Wrote how the field and sales teams engage with partners — unblocking the channel and driving more partnerships, with lead flow in days instead of weeks.

Territory designZero-to-one builds Strategic initiativesAnnual & headcount planning Executive partnershipLeadership presentations

The agentic system

Stood up at Databricks partner ops and still running: reporting, partner recommendations, and natural-language answers, from raw GTM data to agents reps actually use.

Sources
Salesforce · Spark & SQL pipelines
Governed data
Medallion data layer · one metric dictionary
Agents
Reporting agents · partner recommendations for reps · partner-fit Q&A · self-serve analytics
The org
Partner team · sellers · leadership, answering their own questions

The operating rule, everywhere: the money path never touches a model. Plain-English rules → deterministic, tested code → evals pinning the math.

Built in the open

This repo demonstrates the same discipline, built from scratch on synthetic data: five layers, from governed data to a loop that runs the QBR on the tooling itself.

Memory
what every session boots knowing
Data
one governed dictionary, defined once
Big rocks
a living plan per initiative
Skills
recurring work, made invocable
Loop
the setup reviews and rewrites itself

This isn't a toy domain: incentive crediting is a class of problem I know from running it — and everything here is built from scratch on synthetic data. The rule that makes AI safe in production: the model authors rules in plain English; deterministic, tested code computes anything that touches money. An eval suite pins the math — mid-quarter hires, territory handoffs, split credit, coverage gaps — so no model ever computes a credited dollar, and no deal is silently zeroed.

Experience

2021 — now
Partner Strategy & Ops Manager · Databricks
first Partner S&O hire
Built the data-and-AI foundation and the forecast, attribution, and incentive systems the partner business runs on; deployed the team's first LLM agents; leads quota-setting across Sales, Finance, and Partner leadership.
2019 — 2021
SMB Sales Strategy & Operations Analyst · Salesforce
Built the territory-carving model behind the annual GTM plan, automated QBR and forecast-accuracy tooling, and was the direct analytics partner to a $250M AMER SMB business.
2018 — 2019
Business Data Analyst · CBRE
Owned the product-analytics stack end to end — data warehouse, Python data collection, and client-facing Tableau dashboards.

Take the résumé

One résumé, the whole record. The ATS-safe version is single-column for application portals; the default is designed for reading.

The stories behind these systems are better told live.